Client Media Success, Further Thoughts

twter followers to follow 1

Ask ANY master car mechanic, to text you, explaining how they go about getting an older car to run properly or run at all, or just try asking, an attorney in Contested Wills and Estates how they go about, protecting an interest or objecting to meritless claims, and its just too much to ask anybody. At the same time, it IS reasonable, to ask them, ‘I wish to learn about how to pull an engine head myself, and if I were to do so, what do I need, or how best learn?’ or ‘I am thinking of law school, wanting to work in Estates and Wills. Where is the best place to start?’ or ‘If you had it to do it again how would you go about it, in todays times, and where and with whom?’ And so on.

So here. I cannot tell you all I know. I cannot teach you to fish. But I can tell you to fly fish, or casting off jetties, or where or with whom, or how. You must fish yourself. But help you how to see a unique and abstract, but nevertheless discriminable environment. Let us continue:

Here are my notes, with a data sample of one hundred or XYZ’s twitter followers, so you can a. see the raw numbers and b. so that I could drop it in Excel, and in so doing, be able to TRY to show you, at a passing glance, what I am able to see plainly and easily and immediately, at a passing glance:

twter followers to follow 0

These are, followers 608 to 707, in rows of twenty five, five sets each. For example, at follower PR 697 in the near upper L, notice they follow 1,253, and are followed by 3,102. I followed back. This is someone, who clearly adds value. Then notice SC, who follows 1,062, but followed by JUST 99 persons. Move along please!

Some men might disagree, but NO man can LOVE ten women. No man can love three women. A man can love one woman. Love the one you are with. So here.

When inevitably, you get to 500, then 1,000 Facebook or Twitter followers, who 5,000 or 10,000, there comes a point, where you not only start to GET interaction, but darn right need to do so! That is to say, when you are there to be of service, and not just say ‘look at me!’, ‘pay attention to me!’ Otherwise, you are just part of the standard, ‘circle-jerk’ rip off, that goes if not for all of the world, well, OK then. Then you are part of the most of the world that is asleep and just along for the ride.


Now peak at the top image, of the above sheet, rendered into Excel then curated. Column one, has THOSE followers, who range from a super strong follow/followed rate of TE’s 22.9, PK at 9.3, down to ER at 1.4 (hand note, columns two, four, and three respectively) . Those are followers, shown with the green circle, on the hand written notes.

Now lets move onto the bad ones, who superficially, unprompted MIGHT seem to be worthy, but are NOT and to clearly explain why:


On the other extreme, see MI in column two, who follows 4,283 yet followed by JUST 98. You know the friends, who keep going to parties, but when they are in front of others, do not listen, do not bring a gift, just eat the food and go? So here. In the prior instance, ER is just on the cusp, yet while following 1,019 is also followed by 1,431. We follow them. This is not, repeat, not a perfect system but within a confidence factor of more like 95%, not just 65% or 40%, it works. We did follow TJ at column four, because of work over a year or two, for thought leader ABC, who I grew the Twitter following from, 360 to 1,400 in half a year, and know their work in good (TJ), who can be counted on to retweet, that is to say, am familiar with.

We also followed GL at column three, since it is good to keep an eye on your adversaries. I spoke with them, gifted time, and was treated so rudely so fast, and so vehemently, blocked them in my own account. Yet they are not all bad, just bad for me, and XYZ and ABC both followed em, and recently saw a YouTube video and such. As a famed actress said, upon being asked:

“Why do you have a full bar, downstairs? I thought you went through AA” Whereupon, she said, “I have all this for my friends when they visit. I have no problem with folks enjoying alcohol. I just dont want it, for me!” So here.


Over time, folks will send you private messages, ask you to look at their dissertation, attend an event, like their page, and if your Profile or Timeline are NOT totally filled with idiots, who can only retweet, in the echo chamber of madness, that is this world, you will need to if not want to, pay attention to them. You cannot kiss all the girls, but if you do kiss, make it good and do not pretend!

CUT YOUR Facebook friends from 3,000 to 1,000, or cut them from 947 to 500. Just try it. And. And. And god forbid, do not follow anyone back at twitter, unless they have FAR more following them, than they follow and perforce, by shear force of mathematics, when they pay attention to you, will be worth something.

Attention is precious. Guard it. And raise the bar.

Knowledge manager, who can create, plan, furnish, operate, refine, and deliver complex processes involving people, products, results.

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Posted in Clients, Communications, Continuing, Controls, CRM, Customers, Data, Discipline, Effectiveness, Elevating, Engagement, Establishing, Getting Started, Media, Messaging, Outreach, Sales, Short Term Engagment, Short-Term Projects, Special Projects, Special Roles

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About David
David Korn Special Projects has over twenty years experience in the creation, planning, operation, delivery, and refinement of the complete life cycle of complex and demanding projects. These can involve people, results, or process. Projects can be for events, business planning, financial analysis, construction, litigation, or investment.
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