Market Analysis and Lead Development

A successful and very well established and radio podcast on Ecology and Climate approached me in December, wanting to know exactly what I did and how much my standard rates were.

This was due to my having supported a well known climate systems scientist, by having continuously developed and furnished his website since September of 2015, and in due course, having interacted with this podcasts founder and producer on matters of content and distribution.  This show has been furnished for nine years and is broadcast in 93 locations.

Not only did we–the founder and I–always get along well, but this scientist had said he valued the opinion of two specific persons, for key matters at HIS site–this podcaster and me.  Moreover this podcaster was the favorite interviewer of scientist I have been supporting.   So it was all an easy and comfy approach, within a circle of confidence.

What is interesting to me and very unique, is that I never approached the radio show about consulting, but they approached me, given my reputation for consistency, accuracy, and performance.  AKA results.

They needed two things:  one, practical insights as to how to improve their webpage, and two, my expertise in developing then deploying a direct sales process.

Since they already had a complete web rebuild, this was a matter of helping them be more effective–a good site which could still be better.

On the other hand, they had no direct sales process, and we both agreed that it was money well spent, to find out the feasibility of cold calling.  ‘Unsolicited email’ is proven, as NOT effective.  Folks dont read email like ‘this’, or if they do, can hardly attend to.   We can bearly read what we get from our dearest friends.  But strangers?

So what I did, was a value chain analysis of the demographics of fifty US states, according to a mix over overlayed factors, ranging from red-blue, attitudes to gun control, gay marriage, and conventional religion.  I then narrowed down a list of ten or twelve states likely as favorable to caring about Rapid Climate Change, to a sample of six representative states to start out with–two in the northwest, one in north central, one in the northeast, mid atlantic, and south.

This gets into my bread and butter, which is not just to evaluate and operate and market/sell, but to establish feasibility.  As we say in Wall Street, ‘you cannot kiss all the girls’.  So we will find out, the yield, productivity, cost, and odds of success for a campaign of cold calling to college, commercial, and public radio and thus evaluate cost versus benefit.  This has real value, after operating for nine years.  No one knows and we will find out, without undue cost.

I have to not only analyze the market, but to get the leads, build the CRM, and make the calls.  There are things which you cannot hire a specialist for, but only a strong generalist who can see all the elements and operate them.

Lastly, sometimes you do a small project and it might not pay a large fee, but is very valuable for what you can give, what you learn, and what it can lead to.  Aka a great opportunity!

Knowledge manager, who can create, plan, furnish, operate, refine, and deliver complex processes involving people, products, results.

Tagged with: , , , , , ,
Posted in Accessment, Analytics, Approach, Clients, Communications, CRM, Effectiveness, Engagement, Getting Started, Mapping, Marketing, Markets, Outreach, Podcasts, Projects, Short Term Engagment, Starting, Sustainability

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

About David
David Korn Special Projects has over twenty years experience in the creation, planning, operation, delivery, and refinement of the complete life cycle of complex and demanding projects. These can involve people, results, or process. Projects can be for events, business planning, financial analysis, construction, litigation, or investment.
Contact Me
253 214-4282
Mon to Fri: 10 am to 4 pm, 7 to 9 pm
Giving Credit and Sharing Outrage
Click Image for Feature Interview: Podcast starts at 22:25
Follow David Korn Special Projects on
53 Folders 2020 Accessment Accountability Activism Advisory Analytics Approach Archiving Attaining Goals Attainments Authenticity Being Coachable Being Ready for the Next Time it Happens Biographic Bookings Breadth Brexit Broadcast Budgets and Schedules Building an Audiance Business Plan Business Planning Business Proces Business Summary Calendar Canada Capacity Capture Charity China Clarity Client Client Dinner Climate Climate Change Clinton versus Hillary Coaching Cold Calling Communications Communities Compassion Complex Adaptive Systems Comprehensive Conduct Confidence Confidentiality Conflict Conflicts Construction Litigation Contact Management Controls Counseling Creative Destructiveness Crisis CRM Curate Curation Custody Customer Satisfaction Databases Delivery Dependability Depression Detail Diplomacy Disaster Relief Discipline Distillation. Domain Name Domains Donors Dreams Economic and Ecological Collapse Editing Educator Effectiveness Engagement Enterprise Planning Entertainer Europe Evaluation Events Exceeding Expectations Executive Support Exhibitions Existence System Extinction Radio Facsimile Text File Folders Finance Financial Analysis Financial Suitability Fine Art Fircrest Fitness Forgiveness Framing Fund Raising Gene Gibson German Getting an Audiance Getting Better Getting Clear Getting Started Gig Harbor Globalization Google+ Google Docs Google Map Maker Process Google Maps Governance Guidance Guy McPherson Hall of Fame Having an Audiance Having a Plan Health Heuristics Higher Purpose Home Organization Honesty How I do It Humanitarian Human Potential Movement Professional Import-Export Imports Improvement Influencer Integration Integrity Interest Rates Interventions Interviews Investment Investment Advisory Jennifer Hynes Key Roles Knowledge Managment Language Translation Large Social Groups Leadership Learning Legal Localization Long Range Planning Love in Action Maharishi Mahesh Yogi Mahayana Major Client Major Media Major Roles Manufacturing Maps Market Analysis Medical Medical Doctor Meditation Mentoring Messaging Metrics Milestones Mistaken Love Monetary Policy Moving Powerpoint to Jpeg then to WordPress Mult-Culturalism Near Term Human Extinction New Business New Website New Zealand Northern California Not-for-profit Notforprofit Nutrition Ocean Freight Forwarding Old Line Business Organization Organizations Outreach Outside the box Overhaul Overview Overwhelm Page Views Particular! Path of Guru Paul Beckwith PayPal Personal and Professional Effectiveness Personal Care Industry Personal Injury Perspective of the End User Phone Photography Phtography Pioneer Square Seattle Planning Podcasts Portfolio Management Port of Tacoma Problems Process Process Mapping Proctor Project Management Projects Promotions Quantitative Investing Radio Show Range Rapid Climate Change Rates Reaching Your Audiance Recording Production Records Recruitment Red-Flags Reduction Refining Your Audiance Refurbishment Regard Relationships Repatriation Representation Resignations Resolve Responsiveness Risk Sailing Sales Sales Managment Sales Process Sam Carana Saving Higher Energy Scientist Scope Sectors Securities Litigation Security Serious Activists Service Services Business Setting Goals Show Simple Websites Skills Social Media Sole Proprietor SoundCloud South King County Special Materials Special Projects Special Roles Sports Training Facility Staring out Start at the top Starting Startups Stock Analysis Stocks Strategy Structure Struggle Summary Surveylance Sustainability Tacoma Tacoma WA Tactics Team Building Technology The Horizon Affect Those Who Really Get It Timing Todo List Tom Fallat Top Down Tracking Trading Transactions Trust Types of Assets Typology Unconventional Understanding Usability Very Particular View Count Viral Video Vision Web Development Web Site Redesign Website Redevelopment What I do What it takes Workstyles Wow Zen
Knowledge Management
Blog Stats
  • 8,879 hits
%d bloggers like this: