Sometimes we have a client which is not our largest, but for which we do our very best and with passion. I Have been working with the general manager of TGC since February, in a much coveted referral. From another treasured client.
Might as well be family given the deep tradition, doing back to K having worked for what is reputed to have been THE greatest coach in the last thirty years, might as well be Babe Ruth or Michael Jordan or Wayne Gretzky. Told the President M, ‘Let me show you what I can do. I am NOT learning how to do this. I know exactly what to do’. And so it was.
We are now in our ninth engagement since then, and keep winning the next commitment or retainer. Yet with a $1M business and plans to tear down a facility and build a new one for six, promising to have 600 visitors per day–ambitious to say the least, NOT having any electronic audience was a clear invitation for me to step in and build it.
Dare I say, I am MORE proud of the 1,000 visitors we got in the first three months, than the 170,000 views P got in the last year, two major efforts I have been central to.
[…] god forbid, more calls is not the answer. But make better calls. More time planning and executing a plan. Not scurrying around, frantic, hoping to ‘catch […]