A local business, set to undertake a new several million dollar renovation to their facility, ALREADY has a website, but due to the extensive installed base on their site, which is built around scheduling lessons with their fleet of instructors, they took my advice and agreed to a new WordPress. It is not public and surely not hidden, but rather, a laboratory within which we can do heavy lifting on their landing page, with bios of very talented and capable staff, and narratives on a wide range of products and services.
Thus, down the road, WE can go back to their provider and upon that, have THEM rework our webpage, using our revised content. The provider cannot do that. They just deliver the content, not create it. So its marketing and a clear message is our focus.
Second, when they resume business services, after planned outage September to February, upon my advice, they will HAVE an audience, not try to go and find one. At that time, I can continue the website or they can hire someone with deep wordpress expertise, to fluff it up. But buff it up is the LAST thing we need now. Not slick content, but basic, good content. Told them, ‘make all the parts 67 to 70% then make sure you get them all. Not focusing on any one part’.
Thus I am guiding a complete rebuild without yanking out the old stuff. As we build, we can deploy our content to YouTube, SoundCloud, Google+, and in discrete measures, of course Facebook. How to eat an elephant: one spoonful at a time. Its not SEO magic or about keywords or clever contrivances, but basic meat and potatoes. Nothing fancy. Just good home cooking.
Your jaw would drop if you know what I have billed them so far. And its not big. “Help others, then the world will beat a path to your door” is my approach. I live it every week. Call me to discuss. Easy.