For P, we got to 10,000 views in a few weeks, and when this this person went to Paris, for the ‘COP 21 Climate Talks’ as a leading scientist, educator, influencer, the view count took off [Revision, Wed_06-Jan-2016, 23,000 views in about three months]. This is not just about videos or Facebook or twitter, all of which help, but deep strategic thinking then execution. Its about what to say, when, how large, how often, in what order.
They were with Mayor Bloomberg, James E. Hansen, Bill McKibben, Al Gore, Arnold Schwarzenegger, etc. Once you HAVE an audience, you don’t want to abuse your 5,000 FB followers or 7,000 twitter followers with excess, but rather, approach them and say, ‘We know you are here. Your time is not unlimited. Look at this, A, B, C. Excellent’. So then its not to GROW viewers, like the swimmer long at sea who swims so hard to survive, they try to go up on the sand for fear of drowning and try to swim more, but instead stop and think. I am the last to try to work as an informational minimalist. But sometimes, less is more. And when you audience is already established, communicate less but when you do, communicate better, more solidly and this will reward you.
We set up a PayPal for their ample score of true and great giving and service, and the donations came in, to the degree that it now has covered about 2/3rds of my work. Not bad. And I give a real discount as this person is not a millionaire, but a public servant. A good one.