Reached out to the main producer of a cutting edge podcast, which is broadcast to thousands, and said, when I went to their site, on behalf a client, often aimed to get in and out quick, and populate their site with the embed from SoundCloud, but often of late could NOT leave, and had to go on listening, finding them getting better and better AND better each month. Added however, that it was a matter of good that could get a LOT better quite easily, and asked if they were open to my input, and gifted my time to them freely and easily. We made a strong connection, lined up ten separate ways from climbing, to being a foodie, mates who had nervous breakdowns, permaculture, media, sales and marketing, east coast in your face raw here it is, and more. Those are just a few. They said yes.
A month latter and we engaged deeply on structure, indexing, standards, and I build them a simple spreadsheet CRM, made a database for their extent, at the time, 36 shows, and make them a place where they could map out the next 14 if not 64 weekly shows all the way to 100. They loved it. I was conferenced in with the core team and brought in as contributor, making major advisory. And as is my custom, not being timid and calling it like it is, but constructively.
[Wed_05-Jan-2016 // Today after weeks of determination, they had arranged to interview me, and I will, alas, be on their show this Friday, for what is it, the 42nd episode, or 2nd of year. I gave them a near 200 line spreadsheet, with 120 talking points on 15 widely different subjects, asking them: “How many times in the history of your show, has any provided this for an interview”. Was told you are the first.]