K received two letters from J, who were the top senior students of THE single most acclaimed coach in this major sport. Most as in NFL, NBA, Nascar, MLB, NHL etc level. This person won the first award given by the governing body and now, 19 years latter, is sought after around the world. Yet in their late 90’s expressedly said, ‘I cannot do this any more’. Justly so. Still coaching but they know time is calling.
So I was approached about organizing and archiving the many films, trainings, videos, books, accolades by his some sixty students, and was approached for ideas and perspectives. Which I freely gave.
Most important of all, I said that my GREAT fear was that THEY would think that they needed to hire a web designer. No way. I said what they needed was program development. Which I dove into. And now after several hours of discussion with budgets, scope, projections, am short listed for this two year project to build, furnish, and operate this hall of fame. I gave them a reasonable rate, saying I could hold it till June, and if hired, hold it for a year. They will all serenade them in May, is it, and might fly out to meet them, and be introduced to the sixty senior students. This is in a very polite craft, and much trust is involved.
I explained that, after managing HUNDREDS of clients on Wall Street, and the many dozens of architectural projects, some of them quite complex with many, many factors, would be able to handle the flow. A so called normal person CANNOT call sixty persons and capture a flow, some of it complex, and parse it down to A, B, C level engagement, then, in kind, 1, 2, or 3 for quality:
A1 A2 A3
This is who you talk to. And maybe not discard, but cum pareto, marginalize the B3, C2, C3 constituencies.
You don’t jump in with two arms and two legs and two eyes with sixty, but pick the top 15 and hit it. Then you instrumentalize the next 30. And get what you can if not contain the bottom 15. It is a process.
Fact is, some are easy to talk to but cannot add value. Others, were it possible, could add much but too difficult or disorganized. So you focus and capture the value chain. I can do this in spades. Complex, large, long term project and tasks.
Just as a normal person cannot free dive and go down 200′ underwater with no scuba gear and can be trained, so here. I can engage a large group and track and managed the moods, flows, personalities. After 100k phone calls on Wall Street, I learned a bit. And still am.