G reached out to me, on behalf of his partner D, who had an RFP for the complete redesign of the website for a 400M corporation, with roots in its family owned manufacturing and distribution business in ten+ countries, on all sides of the world going back, quite honestly it could be said, hundreds of years. Old line.
It was odd. Very slick, very new website, but just a total mess and darn near unusable. It is one thing to say, we can do ABC and fix this, by PDQ, but after reading the RFP, its seemed to me that THE PROPOSED team for the new work, not to mention the owners or clients modus operandi, were COMPLETELY READY to replicate the same problem by the completely wrong perspective.
I gave them three pages of quick notes and an hour phone consult and from my perspective, spared them from a 400k loss, on a big project, set up to fail and fail as bad. Not bad for $100. They all said, we are not used to paying consultants, to be considered when we have not even won the job yet. I am generous, but the word was, ‘Hey DVN, you spend THAT much on a bottle of wine. Do it for David’. Its money in the bank. So did not bill them but said it would be nice of them… three hours, save you disaster. Done. Check came days ago, a month latter with a hand written thank you note. Please feel free to call again is their status with me! Everyone wins.
Explained with great vehemence, that they needed to go WAY back, very top down, and set up a structure to be far, far more usable, and clear. Fancy webpages are the worse, you spend a lot of money, and the visitors wish to flee. No. Make it clear. Make it simple. And hold the reader (user).