A world leading scientist, educator, influencer saw my work done on behalf of J, and simply asked them, ‘I really like your site. Did YOU do that or someone else?’ P already knew my name, as we activists in a certain category in the English speaking world pretty much all know each other. Moreover, I was already not only their FB friend, but had written them some time in the last year, through the common interest not only in our subject and friends between, but serious tournament chess. We all can speak the same language.
So it was an easy start, and a great start. As a rule, I like to set up a WordPress with their free version and NOT invest in purchasing domain names. Its like dating, not jumping in to bed, and seeing how it all feels, holding hands, but not to completion. See if it feels right and meant to last. Since this person already HAD a significant following, this was most fascinating, as it meant we were not finding an audience, but taking a predisposed group and amping it up. But it is not just to ADD to Facebook and Twitter but to take all that and give in a home.
Moreover, this person already had 163,000 views on Youtube for 90 videos, some of them quite good, so this was a rich palette.
First, after setting up a VERY creative menu going wide across social media, images, home improvement (they are a trained engineer, three degrees, professor at major university, near PhD), humor, chess, resources, etc, I asked them to suspend all video till I could map it all out.
I downloaded ALL his YouTube videos, in summary, to a spreadsheet and data mined them according to view count, date, subject, timeliness, to group them down cum Pareto’s Law kind, down to the top 20 and 30%, since navigating 90 views is not only not possible, but not inviting.
So from there, I identified their TOP thirty or forty videos, and from there, the very top six or seven to be at the top for further promotion. I also made a list of candidate videos, let us say, eight to twenty, then twenty-one to thirty to be woven in, in the next few weeks, which I did.
Most important, I removed the bottom 21 vides (note, not delete), by hiding them.
If only it were that simple. This is just to share SOME of the process so you, dear reader, or owner or entrepreneur can see his or herself here as possible. Which you are.
I then took the 44 or so videos BY OTHERS here, and Podcasts, where this client was featured and narrowed those down. Sometimes something SEMMS strong and it is weak, at others is hardly seen or heard but is dynamite. I did same there, identifying then sharing THE top 11, and so on.
So where the rubber meets the road is, is when you are engaged in new Podcasts, create new video, you have a place to push off from. Does the world need more? No. More objects? No. More media? No. But what we do need, is to be shown what is best, what is important, and narrow down vast data sets into digestible parts, in an easy to find and use format, in one place. Integraton. That is what I do. Hopefully with real energy and intelligence.