Google runs a business, which I do not begrudge. They have created and or shared so much content, if not efficiency, while growing personal wealth for investors, and shareholder-owners. Can I explicate the darkness around this? Of course, but it is what it is. Yet in ‘B’s’ business, to be able to hand out a card and say ‘here I am’, has great value, and where the rubber meets the road is in maps and thus search. We got her onto Google maps. Such a delight, to put the name of your business in, and see it in Google and maps alike.
Is it all so simple? No. Is it a magic button? No. But it is a start. And you sure as heck don’t need to pay Google for it, and if you LET them lead you into thinking you do, you are being mislead. I have now done this, several times. Successfully and easily.