There is a saying on Wall Street, that if you do a trade for a new customer, this is not a client but a TRANSACTION. Or as my wise neighbor Jan TRIED to caution me, in 2009 when I met a woman I THOUGHT I had true love with (I did not): ‘You will not know if you have something untill she comes back’. C came to stay for ten days, from far away and DID come back in four months. A real disaster. Maybe there is a third step I missed? Ouch.
So it is not when the customer buys, but when they come back. What is it called in retail, a repeat customer. And on Wall Street, when you get to repeat and do a follow up transaction, they can START TO BE a customer.
So when a major CEO asked me last week if I could help her on-site, and I started her project Saturday and with great force and energy, and I did more for her Tuesday, it was a great delight when I stopped in to see her yesterday to status things and she fired off a long list of tasks. ‘There is always more’, she said.
I swear. Not all my customers are VERY particular. But some are. Which is fine by me. Because that is how I am. Call me. I can help. I can take detailed directions on complex, fast, detailed, difficult, stressful, messy, or large tasks and am self managing. An adult.
Show up. Show up on time. Show up, on time, and do what you say you are gonna do. Show up on time and do what you say you are going to do, then exceed expectations. And lastly, show up on time, doing what you said you’d do, exceeding expectation, and underbill for your time and come back again!
Trust and confidence is all. Money is a tool. But seeing customers pleased is what energizes me. Better than food!