Quickly in medias res here.
In the last two or three weeks, I have launched our project forward, having either contacted THE top persons in the English speaking world in our category, or when not otherwise conveniently available, made direct contact with those who represent them or have access to them. Of these eleven, I have only missed one, and duly wait for the decision of our single, top feature person before a reattempt, which will not fail.
At the same time, I wrote this eleventh person, left a VM for them, and made a follow up call. And hold it in reserve.
To give but an example, one of the single top bloggers IN THE WORLD in the subject, took my message at Facebook, gave me their email, and we wrote for a week. They advised me who to call, and had a 56 minute with H. Wed night, with great success. If this person does not know all these persons and/or correspond with them, or exchange data with them, they know how to find them.
Moreover, on the Monday following our start, a very large, serious feature article came out in Esquire (independent of our program), and two of the persons center there had already been contacted by me, one directly. Thus we know we are on the right track. Then early this week, Slate had a major article centered upon the single most famous and well regarded person on the planet on this subject, and then H who was referred to me by this top blogger, last night wrote this same top person, who has given testimony to Congress on the most serious issues.
This H advised me to include C, who is on the Time Magazine list of The 100 Most Influential Persons in the World, and forthwith tracked them down. Calling an institution with a famous person employed among 33,000 is difficult but not impossible. So after seeing the voicemail vortex in my first five or ten minutes there, and on the web, simply called the President, whose assistant of course took my call, and in six minutes, got the voicemail for said top 100, who has been on Bill Moyers, Ted Talks, etc. I wrote their media person, and got a message back in an hour.
So in one day, Time 100, in one day a note written on my behalf by H to another H, and this is what I do. Its not high volume, but the rub is potentized mental energy, delivered to focused targets to an outcome.
As complex as chess is and the billions of possible moves, you ONLY need to make one move at a time, nay, see one move, but a good move. As Nigel Short said, was it, or Mickey Adams… But that one move is filigree like deliberate. I always plan the next move.
Get it done. GTD, getting things done. Make it happen. Don’t be rude or push, but carry the confidence of the message. Its not me who has the power, but the message and content has the authority, and I wear it on behalf of others. I am 57 so don’t need the ego. Its a team effort, but I am not timid. Pick up the phone. And ask. Ask big.
Next stop, 100M persons live, in broadcast, by a top presenter globally.