An unusually mature man of around thirty years, finished a professional certification program, in the wellness area, and is ready to transition from a full time alternate career, in another services business, to initially part time services, working out of his home with scheduled apointments, to full time.
While very mature, he need direction as to what his key questions were. When he did not have questions, I gave them to him:
Were you aware, that you could have a simple website, for free? I am not a web designer, but could do it easily and quickly. He needed a place to launch from.
Advisory as to getting a business license, letterhead, business cards. You don’t need me for that, but advised him as to unifying all this into a consistent whole.
Asked him if he knew, how to set rates slightly below market, to fill his pipeline, and how to rotate a clientele into escalating rates, where he could embody being busy by not just appearing so, but being so?
Explained that highest hourly rate was not that important, but more the quality of the customers. Explained, some of the best customers will generate stable loyalty, while referring new business, and if refering those who, in turn, will refer yet others. There is power there.
He can of course do this as simple earned income, and file the taxes as such, but also guided him as to how to inquire as to setting up a sole proprietorship, and expensing a room in his town house. Explained that it cost money to save money, that is to say, many CPA’s require 2 to 3k retainer, so that is not savings for the new business….
The question is worth more than the final outcome. Having good questions.
Talked to G. about target clientele, and audiences. Some customers never will fit. Others are gold!