Some things are really important, some basic tasks are neither critical nor minor, and some projects or endeavours are minor or just unimportant.
The other one is urgency. Some things must be done immediately, some are of basic need and not urgent or long term, and some are long term and can be taken slowly or avoided completely forever.
Here is the view (double click image to expand)
Important-Urgent, Important-Tasks, Important-Long Term
What all these have in common is, they must get done. Important is what gives health, satisfies customers, and keeps it all going! This stuff can crush if not kill you. Handle it and you can soar.
Normal-Urgent, Normal-Tasks, Normal-Long Term
This one is less clear. The real rub is lots and lots of stuff you can delay but MUST get done and cannot be avoided. This rules life everywhere.
Minor-Urgent, Minor-Tasks, and Minor-Long Term is the last set.
The confusion is, so many of these SEEMS like they can be avoided, but long term, some can, and some cannot. The slippery slope of task management, business productivity, and personal effectiveness!
None of this is new. but where it gets powerful is not as a one layer map for your life, but when you divide this among the areas of operational effectiveness like your brand or identity, your communications or markets, governance or structure, products, operations, and finance.
Think of this now not as a three by three grid, but say, for example, six levels on top of each other, in a view of Getting Things Done, GTD. More on this latter.