J was a street smart, savvy guy who build himself all the way to a cool office with big monitors, six to ten houses being built at once, and cash flow positive.
He hired me to review his business, talk with him about many confidential situations, see about creating a master schedule, and much, much else.
Early on, I expressed my concern about his main P/T receptionist, administrative assistant, who was not courteous or friendly, forget things, left much undone, and just didn’t care.
Within a week he fired her, and had me advertise and narate the person he truly wanted and needed for that role.
He also had me write an advertisement, for a ‘kick-ass’ job superintendent, for large jobs.
Without that, you just cannot do much larger jobs. Ever try building ten buildings at once?? You need to be surrounded by people who do not bring you problems. 80k, 100k, 120k, almost becomes irrelevant. You need the right person. But you also don’t want folks driving from far away just for money, showing up tired and frazzled. Hard one.
I mapped all job supers in Craigslist and took the top three markets by volume nationally, and TOOK the best descriptions, not for copy, but to see what were the rare instances where unusually things were asked for, communcated clearly with vision, and intelligently express with enlightened entrepreneurship. Within ten days, he hired two assistant project manager, and junior coordinators, and was well on his way.